The conventional wisdom tells us that social media isn’t a particularly effective way to do fundraising, at least not yet. This article on SmartBlog on Social Media shares a few tips about how it actually could be done successfully. They came out of the recent Nonprofit 2.0 Unconference. Here’s one of the tips:
“Demonstrate your impact. Use your tweets, blog posts and Facebook updates to forward this narrative [about a specific person's story] and reinforce the effects of your programs. You’ll be more successful asking for donations if you’ve cultivated a relationship with potential donors, said one attendant.”
